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we are moving graphic design:
We are a matey creative Design Agency based in Munich (germany). Our passion is Motion Design and Animation in every possible way. // Wir sind eine aufstrebende Designagentur aus München. Wir lieben alles, was mit Animation und Motion Design möglich ist.
The urgency of environmental protection is also gaining ground among car manufacturers. In our opinion, too, it is close to twelve, we have to act! We are therefore delighted to be involved in projects that focus on the environmentally friendly mobility of tomorrow. In this example, it is the eCitario from Mercedes Bus for which we, together with our partner fischerAppelt, have realized a product film.
Real images and real motion design
In this film, the focus is of course on the star: the fully electrically powered city bus. The animated graphics are harmoniously integrated into the film shots. They serve to vividly integrate additional information into the image and to visualize the technical progress. And there are a few of them to show! For example the innovative battery and charging technology or networked IT and communication systems. We think:
A great thing that will certainly help to make our cities cleaner!
A look into the bag of tricks
So, strictly speaking, the eCitario film is the combination of motion graphic design and real image footage, but there are many more ways to graphically illustrate such innovative topics! For example, we also helped Mercedes with their campaign for their first fully electric car, the EQC. These were fully animated films with a very distinct visual language and almost contrary to the eCitario film.
Many styles lead to the goal!
So, strictly speaking, the eCitario film is the combination of motion graphic design and real image footage, but there are many more ways to graphically illustrate such innovative topics! For example, we also helped Mercedes with their campaign for their first fully electric car, the EQC. These were fully animated films with a very distinct visual language and almost contrary to the eCitario film.
All that glitters is not gold!
You can achieve a lot with animated movies, but there are also stumbling blocks and things you have to pay urgent attention to.. HEREwe have compiled everything you need to know about films for technology companies. If you have any questions, please do not hesitate to contact us!
