When scientists arrive at new findings or engineers develop great new devices, they often have the same problem: The subject complexes or the machines are too complex for 'normal' people to understand. But how can this problem be solved?
Present complex topics in a simple and understandable way
The solution can be high-quality animated videos and contributions. For example, with explanatory films, training films or product films it is possible to concentrate entirely on one topic. It is essential to keep the film as short as possible and to concentrate on the essential elements, nobody likes to waste time!!
An understandable and colloquial text in combination with high-quality illustrations and animations (and if it fits some humor or wink) are the key to success.
Memorable animations
But what does success mean in this context? Comprehensibility! The viewer should be entertained and remember the information shown for as long as possible (memorable). A clear and unambiguous design is also responsible for this. It should fit to the product or topic and also to the own company. In addition, the illustrations / animations should be quick to grasp.
Diverse partners for complicated topics
We have incorporated all of this into the two films. One is about the newly developed gamma ray detector and the other is about grandiose inventions that were discovered by chance during the research work. These they call "waste technologies". A simple style, but animated with great attention to detail. Here and there a wink, but never silly.
Diverse partners for complicated topics
We work closely with scientists on such projects to present highly complex issues in a simple, catchy and entertaining way. In addition, we have a network of copywriters, musicians, illustrators and sound designers with whom we have been working in a trusting relationship for many years. Thus, we accompany the entire production from the first idea to the final film. We have compiled an overview of the advantages of animated films for research institutions or universities HERE.
