Sometimes things have to happen quickly. The reasons are often manifold. Sometimes customers decide to produce at short notice, funds are only released very late or cooperation partners unexpectedly drop out. We often have customers who come to us with such an urgent request. One such request was from Robert Mayer, who asked us to help him out in a timely manner.
Together to the goal
After we agreed to work on this project for Microsoft, we went to work with our partners from Grabow & Bartetzko. Microsoft needed some product and explanation films around their Office365. For these films we developed our own visual language: a flat design without unnecessary details and a simple as well as clear character design were the basis. In addition, we created animation templates after the first prototype, so that the production time for the films would meet the tight schedule.
The advantage of an animated film series ...
... is that many graphics can be reused, the style is set and also the animations do not have to be developed from scratch. If the stylistic framework is clear, the production goes much faster. So we could realize over ten films and some animated contributions for social media in a sporty time.
There is so much more
But animated movies can not only be colorful and look good, but they can do so much more! They convey messages in seconds, in the style of a brand or completely detached and creative. You can promote brand values, products or look for new employees. But they should be well planned and sensibly integrated into a campaign.
We have summarized more background information for the inquisitive among yo HERE.